Year One — Maidenhood & Its Labors — is the continued exploration of the aggressive yet delicate universe of Elena Velez and a dissertation of our woman and her relationship to industry, obligation and aphrodisia.
With an inquisitive appreciation of aftermath societies and the creativity that thrives in a post-fallout economy, there is a particular reverence for history from which this season's character study of our woman begins. Where Year Zero was born from a moment of collective anxiety, Year One addresses the symbiotic tension of womanhood and the conflicting scenarios of life. Echoing the paradoxical understanding of femininity in bygone eras, we begin to consider her more modern characteristics: gritty, fortuitous and industrial, all in her own right. Surface treatments and distressed techniques like rust baths, tea stains, gravel and grit provide historical context for design references while placing the work back into society through our lens. These treatments also create a unique collaboration with the wearer and initiate a living work of art, showcasing the true marks of authenticity and embracing the unglamorous happenstance of life.
Steeped in history we find the setting for this season’s show: the Georgia Room within Freehand Hotel New York, stripped of its everyday decoration in a greater effort to showcase its bare architectural beauty. The original caryatids that anchor the parameter of the studio are reminiscent of ship figureheads, paying homage to Velez’s strongest familial tie: her mother, a ship captain on the Great Lakes.
Rooted in her rustbelt upbringing, the woman behind the brand is a product of her surroundings and honors traditional and regional craftsmanship. Site-specific materiality adds to the designs authenticity while pulling from a subculture of makers and other creators who are too often overlooked simply for their geographical location. This condescension has emblazoned us to create a community outside of traditional creative capitals to showcase these equally important perspectives in order to create a more holistic vision of American fashion.
Materialization: laminated military canvas, repurposed parachutes, Lake Michigan ship sails, leather, linen, gauze, wool